RIM being a thriving and profitable company is hardly a new story — as confirmed by third quarter earnings of $628 million off the back of a record-breaking 10 million units sold — but the way it’s making its money seems to be changing. More than 80 percent of new BlackBerry subscribers in the quarter were private customers, marking a distinct shift — maybe not away from the corporate arena, but definitely toward embracing the consumer market. In an effort to further consolidate its global empire, RIM has also announced a partnership with China Telecom to go along with its earlier China Mobile deal .

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BlackBerry shipments break record in Q3, RIM profits jump 59 percent