Sure, Verizon’s doubled down on the 3G map ads in response to AT&T’s false advertising lawsuit , but eventually the company’s lawyers had to file a response and, well, ain’t nobody backing down in this one. Here’s the freaking introduction : AT&T did not file this lawsuit because Verizon’s “There’s A Map For That” advertisements are untrue; AT&T sued because Verizon’s ads are true and the truth hurts. Yeah.

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Verizon responds to AT&T’s Map For That lawsuit: ‘the truth hurts’