Stay tuned for the network’s latest DVR strategy : acceptance. Armed with the latest Nielsen data, ABC, CBS, NBC and Fox are rushing to tell advertisers that even with a set-top box and its bevy of pauses, fast forwards and 30 second skips at the ready — we’re guessing this doesn’t apply to Media Center users on automated setups — most viewers simply settle in and watch the commercials anyway
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Are DVR’s actually going to save the network TV model?